How many viewers watch the Super Bowl - and it's nowhere near the 'billion' myth - Mirror Online
How Much Does a Super Bowl Ad Cost This Year?
eMarketer Podcast: The Daily: Super Bowl LVII—Viewership numbers, the most interesting ads, and the unofficial playbook - Insider Intelligence Trends, Forecasts & Statistics
2022 Super Bowl TV ratings predictions: Will the audience rebound? Here's what experts think - The Athletic
Super Bowl ratings low, viewership high, on NBC - Sports Media Watch
How long is the Super Bowl? - The Verge
Super Bowl TV viewership 2023
Super Bowl 57 Draws 115 Million, Most-Watched Big Game Ever
Super Bowl LVI watched by 112.3 million viewers, up 14% from last year - The Athletic