Why the Super Bowl is losing the 18-49 demographic
How much of a difference does coaching make in professional sports? - Quora
Second-Year Super Bowl Advertisers Face Their Own Pressures to Succeed - The New York Times
Stadium and rent details for all 32 NFL teams, Raiders/NFL
Super Bowl Breaks Record for U.S. TV Viewing - WSJ
How much of a typical FBS athletics department is funded by football revenue? - The Athletic
How Stadium Construction Costs Reached the Billions
The Billionaire Playbook: How Sports Owners Use Their Teams to Avoid Millions in Taxes — ProPublica
Americans Plan to Spend Average of $115 on Super Bowl
Dion Lewis' 5 best non-Patriots fits in NFL free agency
Are Mariners spending too little? ESPN's Jeff Passan explains why not - Seattle Sports
QoD: How much did Super Bowl LV viewers spend on food/drinks? - Blog