NBC Takes Over Thursday Night Football Amid Promising Signs in TV Ratings - The New York Times
State of the Union TV ratings 1993-2023
Super Bowl television ratings - Wikipedia
NFL viewership fell in nearly all demographics and all regions in 2016
NFL TV Tracker: A Weekly Look at NFL Viewership
Is Donald Trump right about Colin Kaepernick and NFL TV ratings?
NBA ratings deep-dive: Where do things stand? - Sports Media Watch
The NFL's 2017 ratings slide was mainly fueled by white viewers and younger viewers
The NFL can't blame Trump anymore: It is facing a 'structural decline in viewership' - Vox